INNOVATIVE TEAMS: HOW TO MOTIVATE EMPLOYEES TO GENERATE IDEAS

Sana Ross
3 min readMar 22, 2023

Motivating employees to generate new ideas and think beyond the simplest processes is crucial for keeping your team innovative and competitive.

Here are a few tips to help you encourage your team members to think outside the box:

  1. Lead by example: As a leader, it’s important to set the tone for creativity and innovation by being open to new ideas yourself and being willing to take risks. Share your own ideas and experiences, and encourage your team to do the same.
  2. Encourage experimentation: Create an environment where it’s safe for your team members to experiment and try new things. Encourage them to think outside the box and come up with new ideas and approaches.
  3. Reward creativity: Recognize and reward employees who come up with new ideas, and encourage other team members to do the same. Celebrate successes and learn from failures.
  4. Provide resources: Make sure your team members have the resources and support they need to experiment and come up with new ideas. This might include access to training, tools, or funding for pilot projects.
  5. Encourage cross-functional collaboration: Encourage team members to work together, and bring different perspectives and ideas to the table. This can be achieved by creating cross-functional teams, or by encouraging employees to share their ideas and experiences with each other.

By encouraging your team members to think creatively and experiment with new ideas, you’ll be able to foster a culture of innovation and help your team stay competitive in the long run.

REAL-LIFE EXAMPLES OF HOW TECH ENTREPRENEURS MOTIVATE THEIR EMPLOYEES TO THINK OUTSIDE THE BOX:

  • Google encourages its employees to spend 20% of their time on side projects that are not related to their main job responsibilities. This has resulted in new products like Gmail, Google News, and AdSense.
  • At Amazon, teams are encouraged to write a six-page narrative memo that outlines their new product or business idea. This encourages employees to think deeply about their ideas and come up with creative solutions.
  • Apple fosters a culture of secrecy and mystery around new product development, which generates excitement and anticipation among employees. This can motivate employees to think creatively and come up with innovative ideas to keep the company ahead of the curve.
  • Salesforce encourages employees to submit new product ideas through its IdeaExchange platform. This not only generates new ideas but also creates a sense of community and collaboration among team members.
  • Facebook hosts “hackathons” where employees can work on new projects and ideas over a 24-hour period. This encourages employees to think outside the box and collaborate with team members from different departments.
  • Airbnb hosts a program called “Airbnb Labs” where employees can experiment with new product ideas and technologies. This encourages innovation and helps the company stay ahead of its competitors.
  • Slack has a “Slack Fund” that provides funding for employee-led projects that are not related to their main job responsibilities. This encourages employees to experiment with new ideas and technologies.
  • Microsoft has a program called “Microsoft Garage” that encourages employees to experiment with new technologies and ideas. This not only fosters innovation but also helps employees learn new skills and technologies.
  • Dropbox encourages cross-functional collaboration by hosting “Dropbox Hack Week,” where employees from different departments come together to work on new projects and ideas. This encourages employees to think outside their usual responsibilities and come up with creative solutions.

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Sana Ross
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Your Partner in Progress 🚀 Trusted Coach and Advisor for Startup Founders Worldwide 🎤 Public Speaker, Educator